Just in time for Cinco de Mayo, we’re excited to announce the launch of the Barrio rebrand.
This work is a sub-set of a much broader project to integrate and align Heavy Restaurant Group’s overall portfolio of brands.
Working closely with their Managing Partner and his staff, we uncovered issues and opportunities for growth. We helped them to clarify who they are and what makes them special relative to the competition. With this knowledge, we redesigned dozens of customer touchpoints to perform more effectively. This included everything from designing menus to be more user-friendly (and more profitable) to increasing the visibility of their restaurant locations, to creating materials that support an increased emphasis on Group Dining and Catering, to email marketing and social media.
You can check out their new website here: www.barriorestaurant.com. And if you don’t have plans for tonight, you should pay them a visit (we highly recommend the Dungeness Crab Chile Relleno).