In the Fall or 2009, we kicked off a major initiative with the leadership of the PSAMA to address several issues with their organization. Among the questions they faced were:

· How to get a decentralized team that is entirely made up of part-time volunteers to deliver a unified brand?

· How to increase their visibility in the community and attendance at events without increasing their budget?

· How to differentiate their offer from the competition?

The posters from the launch (shown below) summarize the results. For more detail, take a look at the full PSAMA Launch Story (pdf).