Just completed recommendations for modifications to the brand identity of one of Europe’s largest telecom companies. To help combat several strong competitors, they were looking for ways to more effectively differentiate themselves.
As with many organizations, their once crisp visual presence in the market had grown blurry over time. Given this, our recommendation was to avoid layering on yet another approach and instead to do more with less. By focusing their efforts on their visual identity’s most unique and identifiable elements – and eliminating the rest – they could achieve greater consistency, greater visibility, greater differentiation – and save a lot of money in the process.
